We started our operations decades ago and created a successful business with an excellent reputation locally and internationally; Our direct connection to the local farmers allowed us to expand our reach.

Initially, we were selling to brokers (middlemen), who would sell to brands and then sell to the market and final consumers. So brands were not just losing  in unnecessary costs, but they were also getting a final product that was affected in its quality because of this long unneeded process.

Although our agricultural products have the best possible quality, we cannot control the broker’s storage methods, transportation, and other essential aspects. In addition, their goal was to resell the product, and quality was not their primary focus. That was the main reason we decided to sell directly to our clients.

We have enough to satisfy big corporations, removing the need to use a middleman.